Tampa Bay Raptors

Agency: Luc Samanski Design

Role: Creative Director/Art Director/Designer

When the Toronto Raptors announced that they were playing in Tampa Bay for the 2021 season due to the Covid pandemic Luc Samanski Design came up with a great idea to promote their sports design and marketing agency by creative a jersey for the newly located Raptors team.

The inspiration for the design was inspired by two things; The first being the colours palette and clothing choices. Luc’s late grandfather who lived just outside of Tampa in St Petersburg was always known for his love of pastel colours and the colour choices were an homage to him. The second inspiration was the eccentric appearance of some of the hip-hop artist in the Florida rap scene hence the Raptors face tattoo, grills (gold teeth) and gold sunglasses.

When the design was posted on Luc Samanski Design’s Instagram (@lucsdesign91) the post went viral and was feature on such accounts as TSN, Sportsnet, The Score, Yahoo Sports, BlogTO, Curiocity Toronto, Barstool Sports, 6ixbuzztv, Nice Kicks and Complex. The design was also feature on Global News, CTV News, CP24 and ABC news.

Key Results:

15,000,000+ Digital impressions (all earned media)

10,000,000+ Tv impressions (all earned media)

Instagram followers grew from 4k to 10k

@lucsdesign91 was one of the top twitter trends in Canada that day