Coors Light - Tampa to Toronto

Agency: Behaviour

Role: Art Director/Designer

Challenge:

Create a unique logo and can design that leverages the Toronto Raptors 2021 ‘Earned Not Given’ toolkit, and incorporates motifs of Tampa Bay, Florida (beach, sunshine, palm trees, etc.), and also incorporate the Coors Light brand (logos, colours, etc.) in a subtle way.

Solution:

Worked with Coors Light and the Toronto Raptors to create a limited edition can that commemorated the unique season played entirely away from home, in Tampa Bay.