Kubota - Community Hero 2023
Agency: Underdog Studio
Role: Art Director
Challenge:
Drive Engagement and Increase nominations for Kubota's Community Hero Contest
Solution:
We used a mix of social and youtube shorts to drive awareness and engagement because we knew the stakes have been upped to celebrate the fifth year of Community Hero, with additional heroes being recognized, aligning with both the CHL and Kubota's drive to make a difference in the communities in which they are closely involved. This year, a notable $75,000 grant will be distributed among five winners, helping them reinvest in their communities and organizations they are involved in.
Now in its fifth year, Community Hero has brought attention to and commemorated thousands of Canadians who are making a positive impact in their respective communities across the country. Thanks to the efforts of Kubota Canada and the CHL, Canadians will have the opportunity to nominate a hero in their community who deserves the spotlight. Everyone’s Community Hero looks different, but nominations are open to anyone making a difference in their community, from dedicated volunteers, healthcare workers to sports coaches and more.
