Bauer Hockey

Agency: ICF Olson

Role: Art Director

Born from a hockey fan’s always-on obsession, Own the Moment captures the intense, nonstop, and sometimes inexplicable passion of both young and professional players. We helping them rise from a distant number four hockey brand to number one, where they stand today. I worked on the art direction for Bauer Hockey's Vapor, Nexus, Supreme brands and Bauer’s Own the Moment retail experience.

Own the Moment isn’t a slogan. It’s an immersive hockey experience—from broadcast to games to online content to product launches and website development…to Bauer’s Own the Moment retail experience.

Key Results: While Bauer worked with ICF Olson we were able to take them from the number Four hockey brand in the world to number One.